PAGEREF _Toc14363 13
二、W (Weakness) 劣势...................................................................................... PAGEREF _Toc8831 14
三、O(Opportunity) 机会..................................................................................... PAGEREF _Toc5174 14
四、T (Threat) 威胁............................................................................................. PAGEREF _Toc8732 14
第四部分 广告策略...................................................................................................... PAGEREF _Toc11833 15
一、广告定位:.................................................................................................... PAGEREF _Toc2982 15
二、广告目标:.................................................................................................... PAGEREF _Toc17541 15
四、广告主题:.................................................................................................... PAGEREF _Toc25377 15
五、广告语:........................................................................................................