四．活动及执行····································9

（一）活动时间·······································9

（二）活动地点·······································9

（三）活动主题·······································9

（四）组织单位 ·······································9

（五）参加人员·······································9

（六）活动流程·······································9

（七）活动规则·······································9

（八）奖励规定：计量印戳个数·························9

（九）活动项目——选拔赛·····························10

（十）挑战决赛——密室逃脱···························13

五．人才培训·····································14

六．广告策略及媒介计划···························15

（一）广告策略······································15

1.  广告目标·············································15

2.  品牌定位·············································15

3.  目标受众·············································15

4.  广告地区·············································15

5.