广告投放媒体类型·····································15

6.  广告表现············································15

（1）马文化的应用·······································15

（2）特工形象的应用·····································16

（3）镖局形象的应用·····································16

（二）媒介策略·········································17

1.媒介选择··············································17

2.媒介排期··············································18

（1）前期广告投放········································18

（2）活动宣传媒介投放····································18

七．经费预算···········································19

1.公司前期组建投入费····································19

2.媒介费用··············································19

3.活动道具及奖品········································20

4.总费用················································21

附件1：调查方案·········································22

附件2：行业内部调查问卷·································23

附件:3：行业内部调查报告································